CAC Calculator
Customer Acquisition Cost • Optimize Marketing & Sales
Investments
Google Ads, Facebook, Instagram, TikTok
TV, radio, billboards, magazines
Salaries, bonuses, commissions
Salaries, commissions, training
CRM, automation, analytics
Results
💰 CAC - Cost per Customer
$0.00
📊 Total Investment
$0
🎯 CAC per Channel
--
CAC Analysis
Ideal CAC should be no more than 1/3 of customer LTV (Lifetime Value).
📊 What is CAC?
CAC (Customer Acquisition Cost) is the total amount spent to acquire a new customer, including marketing, sales, and all related expenses.
📐 CAC Formula
CAC = Total Marketing & Sales Investment / Number of New Customers
📋 CAC Benchmarks by Industry
- E-commerce: $20-80
- SaaS B2B: $800-6000
- SaaS B2C: $20-200
- Local Services: $40-200
- Fintech: $40-400
- Online Education: $80-350
💡 How to Reduce CAC
- Invest in content marketing and SEO
- Implement referral programs
- Optimize ad campaigns with better targeting
- Use remarketing for non-converting leads
- Automate sales processes with CRM