LTV Calculator
Lifetime Value • How much each customer generates over time
Customer Data
Results
💰 Customer LTV
$0.00
📊 Total Revenue per Customer
$0
💎 Total Profit per Customer
$0
📈 Value per Purchase (net)
$0
🎯 Customer ROI
0%
CAC vs LTV Ratio
📊 What is LTV (Lifetime Value)?
LTV is the total value a customer generates for the business during their entire relationship. It's one of the most important indicators for businesses with recurring or repeat purchase models.
📐 LTV Formula
LTV = Average Ticket × Purchases per Year × Customer Lifespan × Profit Margin
📋 LTV Benchmarks by Industry
- SaaS B2B: $8,000 - $40,000+
- SaaS B2C: $200 - $2,000
- E-commerce Fashion: $200 - $800
- Streaming Subscriptions: $120 - $400
- Online Education: $400 - $2,000
💡 CAC / LTV Ratio
- LTV > 3× CAC: Excellent - Healthy business
- LTV = 3× CAC: Good - Sustainable model
- LTV = 2× CAC: Caution - Tight margin
- LTV < CAC: Critical - Unviable model
🎯 How to Increase LTV
- Improve customer experience
- Implement loyalty programs
- Offer upsells and cross-sells
- Reduce churn (cancellations)
- Increase average ticket with bundles